When you are considering the colors best for your product labels, you might think about a few that you like or that you think best represent your product. However, many factors surround the colors that ultimately end up on your labels and by knowing more about them, you can make choices for outstanding and unique labels. Learn more about getting the most from the colors for your labels.
What Cyan, Magenta, Yellow and Key Mean To Your Labels
In most printing applications, you can choose between flexographic or digital processes. CMYK (Cyan, magenta, yellow and key, with ‘key’ being black) is used for both of these printing processes with a few differences:
Flexographic processes: The CMYK colors are divided into required levels in this process and are best for high volume orders. Each color level is used for a specific color plate designed for your label. During the process, all four plates of each color are used in combination to create your particular label design. Some advanced flexographic printing processes can use more than the CMYK choices. However, most flexographic processes do not incorporate metallic or florescent colors.
Digital processes: This printing process is commonly used by small business at their startup because it is more cost effective. Digital processes use all four CMYK colors and can do so while also using variable technology data for printing images like barcodes and ingredient lists. Digital processes are best for smaller orders of high-quality, colorful, crisp and detailed labels.
Label Design Specifics And Color Applications
If you are like many other small business owners, you may decide to create your own label design to save money. However, because of the many modern advancements in specific color applications during label printing processes, you can save even more money by leaving the specifics of your label’s design to artwork professionals. You can take your idea for design to a professional and get back results that will work well during the application of color while also being the look you had in mind. For example, taking into consideration the amount of bleed your label graphics will have is important and can affect the outcome of the final printed label. A professional graphic artist can work with the bleed and ensure your results are as close to perfect as possible.
The efforts that go into creating your custom labels are great, right down to each color being a specific process. Always remember that choosing the printing professionals you can work closely with for producing the best labels is an important aspect of marketing your products.